APPROACHING ART
Lucy Lippard was interested in the concept of Art not neceserily existing in physical form. It coul dbe a social event, the life found within cities and communities.
“Transform the activity of Art making into something experienced daily by the inhabitants of the cities […] taking artwork outside of the museum system […] into the streets and parks and fields”
Hans Ulrich Obrist on Lucy Lippard, Ways of Curating, 2014
We want Art to not just reach people in the Art World but to the people who perhaps wouldn’t ordinarily experience galleries – and exhibition everyone, not a select few.
This concept reminds me of an exhibition I co-curated when I was at University which existed purely on social media, the space we occupied with our Art was live streamed to our Facebook accounts and we had a live presence on Twitter, Instagram and Tumblr with updates throughout the day, open to questions posed by those who wouldn’t normally attend galleries either through time constraints, distance or intimidation, but felt they could approach the work we had on display online.